Serving as the content production team for Armani Beauty's "Power of You" initiative, we partnered with Bold PR to support a multi-city college tour targeting the Gen Z demographic. We captured the final stop of the four-campus rollout at Spelman College, celebrating the launch of their new fragrance through intentional photo and video coverage. By managing the full production and post-production workflow on a high-speed turnaround, we provided the brand with bold assets to showcase real-time results and connect deeply with their audience.