Split by Promise is a Ladïbug Studïos original photo series in which we led the creative direction, photo production, and content rollout. This internal project explores the emotional tension of standing at a crossroads, capturing the paralysis that comes with choosing between two equally promising futures. Through bold, intentional imagery, we visualize the weight of potential and the quiet struggle of a heart divided by its own ambitions, crafting a story that wanders long after the first look.